Our Story
Built by anglers, for anglers
GilledIt is a free social fishing app for American anglers. It combines catch logging, an interactive fishing map, a buy-and-sell marketplace, weekly challenges with leaderboards, and a social feed, all in one mobile app.
We’re Anglers Who Got Tired of Losing Track of Our Catches
We’re the team behind GilledIt: a group of fishing-obsessed developers who got tired of losing track of catches, arguing about PBs with no proof, and scrolling through forums that looked like they were built in 2004.
After another session where we caught a personal best and then couldn’t remember the bait, the swim, or even the exact weight two weeks later, we asked ourselves: why isn’t there an app that does all of this properly, for American anglers?
We tried everything. Scattered WhatsApp photos, Excel spreadsheets, forum posts that disappeared into the void. Nothing worked. So we decided to build GilledIt, the app we wished existed when we started fishing.
Our mission
Make fishing more social
We're building the app we wish existed when we started fishing. It's built around three pillars.
Remember every catch
Photo-first catch log with GPS, species, gear, weather, and conditions. Your fishing diary builds itself.
Find your people
Social feed, challenges, leaderboards, messaging. A community of anglers who actually get it.
Trade with trust
A marketplace for catches and tackle with secure Stripe payments. No dodgy bank transfers.
We’re not a tackle shop. We’re not a fishery booking site. We’re a fishing community with tools to make your time on the water better.
What we stand for
Our values
Community First
Every feature we build starts with one question: does this make the fishing community better? If not, it doesn't ship.
US-Focused
150+ US species, USD marketplace, state regulations baked in. We know the difference between a largemouth and a smallmouth.
Free to Use
Every feature is free, forever. No paywalls, no premium tier, no ads. Fishing should be accessible to everyone.
Privacy Matters
Your catches are private by default. Your spots stay secret. We never sell your data. Full stop.
The team
The Team Behind GilledIt
We fish. We code. Sometimes at the same time.
James Hartley
Co-Founder & CEO
Bass angler. PB: 9lb 4oz Florida largemouth
Tom Birch
Co-Founder & CTO
Saltwater fanatic. Stripers and redfish
Sophie Williams
Head of Design
River angler. Trout and walleye obsessed
47 years
Combined fishing experience
9lb 4oz largemouth
Biggest team catch
150+
US species in our database
2,847
Cups of coffee during development
Ready to fish smarter?
Join thousands of American anglers who log catches, find spots, and compete on leaderboards, all for free.