Our Story
Built by anglers, for anglers
GilledIt is a free social fishing app for American anglers: photo-first catch logging, a venue directory covering 2,355 US fishing venues (plus 3,318 in the UK), 156 US species, an escrow-backed tackle marketplace, weekly challenges with leaderboards, and a social feed, all in one mobile app. Built UK-first, now growing in the US.
We’re Anglers Who Got Tired of Losing Track of Our Catches
GilledIt started with one fishing-obsessed developer who got tired of losing track of catches, arguing about PBs with no proof, and scrolling through forums that looked like they were built in 2004.
After another session where we caught a personal best and then couldn’t remember the bait, the swim, or even the exact weight two weeks later, we asked ourselves: why isn’t there an app that does all of this properly, for American anglers?
We tried everything. Scattered WhatsApp photos, Excel spreadsheets, forum posts that disappeared into the void. Nothing worked. So we decided to build GilledIt, the app we wished existed when we started fishing.
Who builds GilledIt
Jordan Carter is the founder of GilledIt and the person who builds it: the iOS and Android apps, the 2,355-venue US directory, and this site. GilledIt is run through Taine Ltd, registered in England and Wales (company no. 16343727).
He’s an angler who fishes UK day-ticket and club waters, which is why the app is built around the things that actually matter on the water: what the spot produced, what the bait was, and what the weather was doing. Every guide on the GilledIt blog carries his byline, and corrections go straight to hello@gilledit.com.
Our mission
Make fishing more social
We're building the app we wish existed when we started fishing. It's built around three pillars.
Remember every catch
Photo-first catch log with GPS, species, gear, weather, and conditions. Your fishing diary builds itself.
Find your people
Social feed, challenges, leaderboards, messaging. A community of anglers who actually get it.
Trade with trust
A tackle marketplace with secure Stripe payments. No dodgy bank transfers.
We’re not a tackle shop. We’re not a fishery booking site. We’re a fishing community with tools to make your time on the water better.
What we stand for
Our values
Community First
Every feature we build starts with one question: does this make the fishing community better? If not, it doesn't ship.
US-Focused
156 US species, USD marketplace, state regulations baked in. We know the difference between a largemouth and a smallmouth.
Free to Use
GilledIt's core features are free to use, with no ads. Fishing should be accessible to everyone.
Privacy Matters
Your catches are private by default. Your spots stay secret. We never sell your data. Full stop.
2,355
US fishing venues mapped
9lb 4oz largemouth
Biggest catch so far
156
US species in our database
2,847
Cups of coffee during development
Ready to fish smarter?
Join thousands of American anglers who log catches, find spots, and compete on leaderboards, all for free.